Secunderabad-based CRM Runo, a startup that provides call management CRM solutions, has raised $500,000 in a pre-Seed funding round led by Unicorn India Ventures.
Runo, founded in 2018 by Rajsekhar Pattnaik and P.V. Vamsi, offers a full-featured Customer Relationship Management suite in a mobile app, with products ranging from Call Management to Sales CRM, Collection CRM, and POS CRM.
The features can be customised according to the industry sector and the specific services offered by each business, according to the startup. Every interaction and every prospect can be tracked until closure, with real-time management reporting, it said, from business calls to emails to meetings.
The funds raised will be used to develop the product roadmap and gradually expand the company’s presence in the Middle East, Southeast Asia, and the United States.
Currently, the company serves over 300 paid clients, the majority of whom are SMEs in industries such as automobiles, edtech, health-tech, real estate, and financial services. By shifting from a desk-based to a deskless culture, Runo believes it is revolutionising the calling, field, and sales processes.
Runo has had a monthly run rate of Rs 25 lakhs in the last 12 months and is expected to hit $2 million in annual recurring revenue (ARR) by April 2022, according to the company.
According to Fortune Business Insights, the global customer relationship management (CRM) market is expected to grow at a CAGR of 12.1 percent from $58.04 billion in 2021 to $128.97 billion in 2028.
Speaking on the investment, Anil Joshi, Managing Partner, Unicorn India Ventures, said: “We decided to invest in Runo due to the considered solutions and services it provides to the businesses. The CRM app is easy to use and the built-in tech makes it easier for team managers to track progress along the way. This can potentially disrupt the telecalling market. The business model doesn’t need huge marketing spends and their growth curve shows immense potential.”
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