Krishi Network, an agritech platform, announced on Thursday that Bollywood actor Pankaj Tripathi has invested in the company. It did not say how much money Tripathi has put into the platform, which is connected to at least 30 lakh farmers.
The new funds will be used to expand the startup’s AI-based technology platform across India and help it grow quickly, according to a statement.
“Coming from a farmer background, I have always believed in supporting initiatives that help farmers with access to information to grow their business,” said Tripathi.
“Back in my days as a farmer, genuine and correct information always used to be a concern, and seeing how Krishi Network is supporting farmers is commendable,” added the actor who will also be their brand ambassador.
Krishi Network, founded by IIT Kharagpur alumni Ashish Mishra and Siddhant Bhomia, takes advantage of growing rural internet penetration to build a platform that makes information more accessible to farmers and allows them to make more money from their land.
Agri brands, agri-input merchants, and other stakeholders in the agriculture supply chain have also joined the platform.
Its app is currently available in Hindi, Marathi, Punjabi and English.
“We started Krishi Network with a vision to transform Indian agriculture by enabling farmers to adopt change with confidence. We are growing their horizon by reliably connecting them to experts and other agri-businesses beyond their local area,” said Ashish Mishra, Founder, Krishi Network.
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