Newark-based Contlo, an AI-powered Customer Data and Marketing Platform for Ecommerce and Direct-to-Consumer brands, announced today that it has raised $800,000 (Rs 5.98 crore) in a new funding round led by Better Capital, Titan Capital, and other prominent angels.
Contlo assists ecommerce stores and direct-to-consumer (D2C) brands in increasing sales, driving customer loyalty, and retaining customers through omnichannel customer engagement methods such as email, text, push, Facebook, Google, WhatsApp, and even physical direct mail.
The SaaS startup, which is used by 500+ ecommerce and D2C brands worldwide, was founded by two co-founders with extensive software and ecommerce experience, Ishaan Bhola and Mukunda NS.
“Our vision is to provide enablement to Ecommerce and direct to consumer brands”, said Ishaan Bhola, co-founder, and CEO of Contlo. Contlo’s vertical-focused SaaS platform is built ground up for ecommerce and D2C brands and takes care of use cases specific to the ecommerce merchants out of the box thus leading to faster time to value.
“We are entering the golden age of ecommerce where online is becoming the primary channel of buying products and brands of the future are going direct to the consumer. Although it has never been easier to start an ecommerce store, it never has been harder to scale one due to challenges like customer retention and rising CACs,” Ishaan said.
Apart from that, it uses AI to create a Customer 360 profile and then uses that to determine what message to send to which customer at what time and through which channel, resulting in dramatically higher conversions and robust personalization, according to the statement.
Contloaccording to Ishan, assists ecommerce brands in owning their marketing and customer relationships in a privacy-first manner rather than renting them out to Amazon, Facebook, or Google.
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