1.Kabeer Biswas to head Walmart-owned Flipkart’s ‘Minutes’ operations.
2.Flipkart aims to strengthen its quick commerce presence in India.
3.Biswas’ experience at Dunzo expected to drive competitive advantage.
Kabeer Biswas, co-founder of the instant delivery platform Dunzo, will reportedly lead Walmart-owned Flipkart’s quick commerce operations under the brand ‘Minutes.’ Biswas, who founded Dunzo in 2014 as a WhatsApp group providing pick-up and drop services, brings a wealth of experience to the role. Flipkart is looking to leverage his expertise to strengthen its position in India’s rapidly growing quick commerce market. The appointment marks a significant step in Flipkart’s strategy to compete with established players like Blinkit and Swiggy Instamart in the fast-paced delivery segment.
Flipkart’s quick commerce arm, ‘Minutes,’ aims to deliver essentials within 30 minutes, targeting urban consumers with high convenience demands. Biswas’ leadership is expected to streamline operations and introduce innovative solutions to meet customer needs. Industry experts believe that Flipkart’s entry into quick commerce is timely, as the sector is projected to grow exponentially, fueled by urbanization and a shift in consumer preferences toward instant gratification.
