Traya, a holistic hair care platform, has raised $2.2 million (Rs 16 crore) in a new funding round with the goal of changing the hair care industry by providing a holistic solution to manage hair loss.
The new pre-Series A round was led by Fireside Ventures and existing investors Kae Capital and Whiteboard Capital. Traya claims that the funds raised will aid the company’s research and development (R&D), acquisition of talent, development of cutting-edge technology to personalise the hair growth experience, and expansion of brand presence.
Kannan Sitaram, Partner at Fireside Ventures, will join the company’s board of directors following the investment.
The current hair industry, according to the company, is flooded with hair fall products that lack clinical efficacy. A one-size-fits-all approach to hair loss, or any chronic health issue, will never work. The healthcare startup uses a three-pronged approach that combines science and clinically proven results to help people identify the type, stage, and root cause of hair loss and then creates a treatment plan based on that information.
In each case, Traya assigns an ayurvedic doctor and a dermatologist to track, tweak, and prescribe the best plan for the patient. Furthermore, their diet, combined with a proprietary no-side-effects formula, assists people in managing these root causes, as well as hair growth, for long-term results.
Get to know the pulses of the Indian startup ecosystem in reality by attending “INDIA FIRST TECH STARTUP CONCLAVE & AWARDS’22-Delhi Chapter” organized by the All India Council for robotics and automation, supported by the Ministry of electronics and information technology.
The event is scheduled to be held on the 17th and 18th of February 2022, marking the biggest tech startup event this year. The event brings together the speakers that are the best breed of entrepreneurs, innovators, venture capitalists, government department’s representatives, business model creators, consultants, policy-makers, academicians, support groups, business coaches and business practitioners.
The Platform helps startups to ramp up their innovative ideas and show off their services and products to attract investors. The experts of the industry will address and discuss all the innovations happening around the startup environment that youth empowerment and new-age tech business ideas can grow.
Click to know more about India’s biggest tech startup event:https://www.aicra.org/events/delhi/index.php
