Zocket, a Bangalore-based marketing software-as-a-service (SaaS) business, announced today that it has raised $3 million in a funding round led by Kalaari Capital, with Kettleborough VC and angel investor Jasminder Singh Gulati also participating (Founder of NowFloats).
Zocket, which was founded in 2021 by Karthik Venkateswaran, Nandha Kumar Ravi, Sundar Natesan, and Mukund Srivathsan, claims to enable businesses launch digital ads in under 30 seconds.
Their 150-variable unique tech stack generates the optimal ad copy, graphic design, and platform for any SMB. According to the company, the algorithm creates a real-time depiction of every company’s social profile based on business type, geography, intended target audience profile, estimated spend, and other characteristics.
Vani Kola, Managing Director of Kalaari Capital said, “We believe the next big disruption in SMB Tech adoption will be in the digital discovery layer as business owners move up the digital hierarchy stack.”
“We are extremely delighted to partner with Zocket as they build an end-to-end tech platform for global SMBs that help these businesses generate instant content, publish across different platforms, and optimize ad spending for the highest ROI (return on investment),” Kola added.
Zocket will use this amount of funding to extend its product offering, establish its brand, strengthen its workforce, and deliver its full-fledged AdTech solution for SMBs.
Initially focusing on India, Zocket hopes to expand their service to worldwide SMBs and capture a significant portion of the $700 billion+ global ad expenditure industry. There are over 400 million small and medium-sized businesses (SMBs) worldwide, and AdTech solutions will be at the forefront of digital disruption in all aspects for these firms, according to the report.
