Shopify, a Canadian e-commerce giant, announced a partnership with China’s JD.com on Tuesday to allow merchants in the United States to sell to JD’s customers in China.
The strategic partnership comes amid fierce competition in China’s e-commerce space from players such as Pinduoduo, Alibaba Group Holding, and Douyin. The agreement’s financial terms were not disclosed.
According to the companies, the agreement will allow Shopify merchants to sell on JD’s cross-border platform JD Worldwide and gain access to its 550 million active customers in China.
Shopify merchants in the United States can begin selling their products in China in three to four weeks, rather than the 12 months typically required by foreign brands to sell in the country, according to Shopify.
According to the companies, this is part of a larger strategic partnership between Shopify and JD.com aimed at resolving cross-border commerce challenges for merchants in the United States and China.
China has been cracking down on its tech sector, including e-commerce companies, for over a year, targeting their overseas growth ambitions and domestic concentration of market power, with JD.com feeling the heat.
According to state-owned media, JD.com and four other e-commerce companies were summoned by a Chinese province last month over livestreaming irregularities during the Singles’ Day shopping festival on Nov. 11.
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