FMCG companies are increasingly focusing on rural India, where consumption has been growing faster than in urban areas in recent quarters. The rise in rural consumption has been supported by a series of good monsoons, which have significantly increased household incomes in these regions. As the demand for daily essentials rises in the hinterlands, FMCG firms are expanding their presence in these markets, adapting their strategies to meet the needs of rural consumers. The positive impact of the monsoons has led to greater spending power among rural households, which is…
Read MoreWednesday, May 14, 2025
Recent posts
