The Tata group will launch their super app ‘Neu on April 7th’. In the digital e-commerce industry, Neu will compete with Flipkart, Amazon, and Jio platforms. The news was made via a teaser graphic on the Google Play Store page.
The Neu’s first public announcement coincided with the ongoing Indian Premier League cricket tournament.
The Neu’s first public announcement coincided with the ongoing Indian Premier League cricket season.
Tata Neu is a centralised platform that will integrate different brands across the Tata product and service portfolio. This super app, according to the company, will provide everything from electronics to financial solutions, grocery, flights, vacations, and other services. NeuCoins, a single reward that can be earned and spent across all Tata brands and in physical stores, will connect each brand on Tata Neu.
Users can make payments across numerous Tata brands using NeuCoins, UPI, cards, and other methods, according to the business. You may also use Tata Pay UPI to send money to friends and relatives.
Before the launch of Neu, this super app was made available to the Tata employees for testing. For the promotion of the Super App, Tata had also given some Super Neo Coins to all its employees to spend in exchange for purchases on the app.
Tata Group recently purchased a majority stake in Saankhya Lab, a semiconductor company. The company intends to enter the semiconductor business with the acquisition of Saankhya Lab. Tata company also acquired Air India airlines earlier this year in January, and it just replaced Chinese smartphone manufacturer Vivo as the title sponsor of the Indian Premier League for the years 2022 and 2023.
