Ripplr, a Bengaluru-based tech-enabled distribution and logistics ecosystem platform, has raised $12 million in a Pre-Series B funding round comprised of both equity and debt. Japanese conglomerate Sojitz Corporation and Stride Ventures also participated in the round.
3one4 Capital, Zephyr Peacock India Growth Fund, and Chand Family Office – Yukti were among the existing investors. Earlier this year, the company raised $3 million.
Ripplr provides a technology platform for large consumer brand authorised dealers to track business metrics, finance options, analytics, and operational support. While there are numerous players in the massive Indian consumer goods supply chain ecosystem, there is no organised technology player across the various legs of the system.
Abhishek Nehru and Santosh Dabke, Co-founders of Ripplr, in a statement, said, “We are delighted to have a successfully closed our Pre-Series B round despite the challenges of the pandemic. With our new model for the FMCG distribution and retail sector, we are in the process of disrupting traditional channels. Our AI/ML-based distribution platform bridges the gap between brands and unorganised retail, solving for both distribution and information asymmetry.”
The funds will be used to expand the company into new markets and build strong tech capabilities, including product development and attracting new talent. The company will continue to focus on sophisticated distribution solutions and pushing the envelope.
