The Chinese short-video making platform has launched TikTok For Business, designed to give brands & marketers the tools to be creative storytellers and meaningfully engage with the audience on the short video-sharing platform. “We’re excited to introduce TikTok For Business, our global brand and platform that is home to all current and future marketing solutions for brands,” Katie Puris, Managing Director, Global Business Marketing, TikTok, said in an announcement on Thursday. “With TikTok For Business, our goal is to give marketers the tools to be discovered and connect with the broader communities around them.”TikTok is announcing to advertisers that it’s open for business. The company is today officially introducing a new brand and platform called “TikTok For Business” that will serve as the home for all its current and future marketing solutions for brands.
TikTok said that users of the platform can become so engaged and inspired by a marketing campaign, that they could create their own version of it. This can help brands to actually experience the impact their campaigns have on people. TikTok said the platform could offer advertisers the opportunity “to flip traditional marketing on its head” while engaging with users who are at the forefront of the latest trends and movements.
In addition, the platform is launching a new e-learning center that will help marketers learn about TikTok and its ad offerings. This center will include product guides, resources and creative best practices to help them launch successful campaigns or learn about the Branded Effects Partner Program. TikTok doesn’t publicly disclose the pricing for its ad tools and solutions, but says pricing is based on what the brand wants to achieve and the scope of its campaign. Its own website details some of its budgeting requirements, like a $50 minimum on both daily campaign budgets and total budgets, for example. Digiday recently reported TikTok’s ad rates on a CPM basis have been cheap amid the recession, in comparison with Facebook “With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community,” Puris said.
