GupShup, a startup that helps businesses interact with customers through various mediums, has acquired Knowlarity Communications. According to the company, the acquisition complements Gupshup’s industry-leading Conversational Messaging suite and establishes Gupshup as a leader in voice and video communications.
In 2009, Ambarish Gupta and Pallav Pandey co-founded the company. Over 6,000 customers in 65 countries use Knowlarity’s cloud telephony, contact centre automation, AI-powered voice assistants, and speech analytics solutions.
The business operates in the voice-based Conversational Engagement market, which is expected to transform contact centres, IVR systems, and smart voice systems by 2024, with a TAM of nearly $18 billion.
GupShup, which became a unicorn startup last year, operates as a conversational messaging platform for businesses who want to interact with customers through mediums such as email, SMS, WhatsApp, Voice, and chatbot.
Knowlarity’s revenue increased by 50% in the last year, while international revenues outside of India increased by 100%, the company said in a statement.
Knowlarity provides solutions that are unrivalled in terms of reliability and intelligence, allowing businesses to better engage their customers through AI-enabled voice and video solutions, resulting in increased ROI.
BFSI, Consumer Goods, IT/ITeS, and Healthcare are among the industries that the company serves, with services spanning sales and lead generation, customer service and support, automated calls, surveys, and feedback, logistics and delivery, and remote work.
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