UST, a leading provider of digital transformation solutions, has announced a strategic investment in Well-Beat, an Israeli start-up focused on patient-centered behavioral artificial intelligence (AI). This will hasten UST’s adoption of emerging tech solutions in healthcare and the transformation of lives through the power of technology, according to a company spokesperson.
UST and Well-Beat collaborated to develop a digital patient engagement Software as a Service (SaaS) solution that dynamically adapts to each patient over time, provides personalized conversational guidelines to clinicians, provides customized prompts shaped by the patient profile, and provides direct and indirect behaviorally guided motivation to patients based on over 1,400 unique factors.
Sunil Kanchi, Chief Information Officer, and Chief Investment Officer, UST, said the company works with academia, innovators, and entrepreneurs from across the global start-up community to bring transformational solutions to market. “However, we only directly invest in less than one percent of our partnerships – those that represent the best of the best in emerging health tech. Well-Beat has earned its reputation as a successful innovator in the rapidly evolving space, and we’re thrilled to offer a platform which empowers them to continue their groundbreaking work”, he said.
According to the UST spokesman, Well-Beat uses information gathered from medical records, connected devices, and short patient surveys, and its technology dynamically adapts patient communication to provide intelligent interventions and highly personalized experiences. This can operate in existing health-tech ecosystems such as electronic health record (EHR) systems, public cloud providers, patient registries, and existing wellness or care management applications. The ability to operate without requiring changes to existing workflows or onboarding to a new platform, according to the spokesman, helps healthcare organizations achieve greater returns on existing IT investments as well as better response rates and engagement through their existing communication channels.
The investment in Well-Beat will also help bring one of the success stories of the Israel start-up tech ecosystem to the global market. The size and scale of UST and agility of Well-Beat will put digital transformation to work for patients at a time when healthcare delivery systems are strained and intelligent patient engagement is increasingly critical, the spokesman added.
Raj Gorla, Chief Executive Officer, UST ContineoHealth, said, as healthcare transitions outside the four walls of the hospital, the behavioral AI-powered patient engagement solution enables healthcare organizations to effectively engage high-risk patients, resulting in improved care outcomes. Ravit Ram Bar-Dea, Co-Founder and Chief Executive Officer, Well-Beat, said his company is excited over the strengthening of its relationship with UST. “The increased collaboration and ability to leverage UST’s experience and resources will help us continue to deliver personalized patient outreach.”
