Former Tata CLiQ CEO joins Meta as head of Global Business Group in India
Following the layoff of nearly 11000 employees worldwide, Mark Zuckerberg’s Meta has appointed Vikas Purohit as the Director of Global Business Group in India. Purohit will be in charge of the charter’s strategy and execution, which will target India’s largest advertisers and agency partners. Purohit will “spearhead the company’s strategic relationship with the country’s leading brands and agencies to drive Meta’s revenue growth across key channels in India, as well as partner with the media and creative ecosystems to accelerate the adoption of digital tools by the largest advertisers and…