Start-Ups

Apple has reportedly paused production of its highly anticipated Vision Pro mixed-reality headset due to lower-than-expected demand. Initially unveiled as a revolutionary step in augmented and virtual reality, the Vision Pro aimed to set new standards in immersive technology. However, industry sources indicate that high production costs and a niche target audience have limited its market appeal. The Vision Pro, priced at $3,499, caters primarily to developers and tech enthusiasts, which may have contributed to its slow adoption. Apple had initially planned to produce approximately one million units in its…

BMW and Yamaha Motor have announced investments in Phoenix Tailings, a U.S.-based startup focused on sustainable rare earth materials. These materials are essential for electric vehicles, renewable energy technologies, and high-performance electronics. Phoenix Tailings is pioneering eco-friendly methods to extract and process rare earth elements, aiming to reduce reliance on environmentally harmful mining practices. The funding from two major players in the automotive and motorbike industries highlights the growing demand for sustainable supply chains in clean energy and transportation. This collaboration aligns with global efforts to enhance the availability of…