Google Faces Antitrust Scrutiny Over Alleged Ad Market Monopoly
In a landmark legal battle, Google finds itself at the centre of antitrust proceedings as regulators and competitors accuse the tech giant of monopolizing the digital advertising market. Critics argue that Google’s dominance in online advertising stifles competition, inflates ad costs, and limits options for smaller businesses. The case, which has drawn global attention, could have far-reaching implications for the advertising industry and the future of tech regulation. Regulators allege that Google leverages its control over key parts of the ad supply chain—from its ad exchange to its ad-buying tools—to…