Microsoft’s Attempt to Sell Bing to Apple Unveiled in Court Documents
New Delhi |Updated Feb 27, 2024, 05:58 PM IST Key Points: Microsoft approached Apple multiple times between 2009 and 2020 to propose Bing as the default search engine for Safari. In 2018, Microsoft offered to sell Bing to Apple or establish a joint venture, but Apple declined due to concerns about Bing’s quality and features. Despite repeated attempts, discussions between Microsoft and Apple did not progress beyond initial stages, and Google remains the default search engine for Safari. For years, Google has reigned supreme in the online search space, with…