The reason why I love social media marketing is its vibrancy. It never stays the same – platforms add new features and ingenious developers keep coming with innovative tools.
As such, marketers can never rely on a static set of tactics. Marketers can’t remain stagnant, even for a year – without constantly experimenting, testing new platforms, trying new tools, without trying out new and improved ways to grab your followers’ attention, you’ll soon be forgotten.
1. Pixaloop: Animate Your Pictures
Pixaloop is a photo animation app which promises to “breathe life into your pictures”. It’s a nice tool to diversify your Instagram feed and engage more of your followers – and it can, indeed, add a “wow” factor to your social marketing.
The main feature is that it gives you the ability to animate sections of your images. I’ve tried a few other apps that promise to do this, but I had never had much luck until I tried Pixaloop.
2. Later: Schedule Your Instagram Updates and Stories
In order to succeed with Instagram Stories, you need to publish fresh content consistently. But if you don’t have a dedicated team working on your Instagram stream, that can be hard to do.
So how can you maintain consistency, without having to constantly be online?
Instagram stories can be scaled through scheduling, but not many tools offer you the flexibility of scheduling a week, or even a month-worth of content beforehand.Later is a professional Instagram platform which enables brands to schedule Instagram updates and stories.
3. Linktr.ee: Create Your Instagram Landing Page
The only place that you can add a clickable link on your Instagram profile is in your bio, which is often not enough for brands looking to build their business presence, and drive traffic back to their owned sites.
That’s where Linktr.ee comes in. Linktr.ee enables you to create a handy landing page on which you can list all of your CTAs and links, in order to help guide your Instagram followers to your other channels and relevant web pages.
4. Unfold: Use Modern Templates for Your Stories
Instagram stories are highly engaging, and can help to keep your brand front of mind with your followers, which is crucially important. If you have over 10,000 followers, you can also add external links into your Instagram Stories, which can be a major traffic and conversion driver.
But with every other brand now publishing their own stories, it’s getting more difficult to stand out.
5. Finteza: Build an Effective Instagram-Driven Sales Funnel
Finteza is a web analytics platform which focuses on conversion with monitoring and analytics. The nice thing about Finteza is that it’s very easy to set up and use – there’s no need for additional training to figure it out or set up conversion tracking.
All you need is:
- Add a tracking code (this part is similar to installing any web analytics tracking)
- Use Finteza’s WordPress Plugin to mark any links as “events”
- Login regularly to monitor your analytics