Adobe’s Big announcement following the beta release in December

Adobe officially announced that their video editing software Premiere Pro finally runs natively on the M1 Macs after more than six months on beta. The company confirmed that Premiere Pro on M1 Macs is up to 80% faster than on comparable Intel Macs.

Adobe explains, “Premiere Pro and the Adobe video apps enable editors and content creators to leverage the latest Mac hardware so they can keep up in a fast-paced world. With native support for M1 on Mac, Premiere Pro runs nearly 80% faster than comparable Intel-based Macs. As users upgrade to M1-powered Macs, Premiere Pro is ready for them. Along with Premiere Pro, the July release includes M1 support for Media Encoder and Character Animator. Premiere Rush and Audition received M1 support in April and May, respectively. And M1 support for After Effects will be introduced in public Beta later this year. After Effects, integration features within Premiere Pro, such as Dynamic Link and Motion Graphics templates, have already been optimized for M1-powered Macs.”

Premier Rush & Audition received M1 Update last April & adobe is all set to roll out Public beta features M1 support for After effects this year. Adobe premiere pro 15.4 brings additional text & graphic features for creators.

“In the marketplace for attention, the value of captions is beyond dispute. Research shows that viewers watch captioned videos longer and recall content better, including ads. Videos with associated transcription files such as SRT rank higher in search results because they are more discoverable in SEO. Captions also make the video more accessible: one in five people around the world live with some level of hearing loss. Modern creators know the importance of captioning their videos, but the process has been tedious and slow, requiring editors to either make their captions manually or switch between different services and applications for the various tasks. “Adobe representative had said.

Adobe is now working on new techniques to search & navigate video sequences and hopefully, it will roll out sooner than later.

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