Social Swag, a Mumbai-based new-age content platform founded by Akshay Kumar, Rana Daggubati, Collective Artists, and Mahesh Bhupathi, announced today that it has raised $3.5 million in a pre-Series A round led by IMEF and Unicorn India Ventures.
Vinay Agarwal, Ritesh Deshmukh, Raghu Subramanian, Edward Menezes, The Shekama Family Trust, and The Blume Founders Fund were among the other HNIs who took part in the round.
Social Swag, which debuted in 2020, allows users to learn directly from top influencers, celebrities, and seasoned professionals. The startup claims to have grown 40 percent month over month in the last five months and is on track to continue on this path as India’s online storey continues to produce exciting results.
For curious learners, the startup hosts masterclasses, live learning sessions, and personal shoutouts. It is based on a subscription model that provides unlimited access to the platform’s curated content.
Top celebrities such as Lara Dutta, Bhavish Aggarwal, Abhinav Bindra, Akshay Kumar, Vicky Ratnani, and Avinash Gowarikar are running masterclasses on the platform, according to the company’s statement.
Speaking on the development, Rana Daggubatti, Actor, Entrepreneur & Co-founder Of Social Swag, said: “We are excited to welcome our new investors and our focus will remain to create a platform where various people will find relevant content for themselves across different products. These would be a mix of entertainment, self-development, skill enhancement, and passion content.”
According to a recent industry report, there are over 1,50,000 professional content creators in India who are able to monetize their services. The global content creators’ economy is estimated to be over $100 billion. Social Swag is aiming to build its market leadership as the platform is backed by some of the most accomplished content creators and artists in India, it said.
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