Kirana-Tech Startup ElasticRun Becomes India’s Latest Unicorn, Now Valued At $1.5 Billion
There’s a lot of buzz in India about e-commerce, but companies that help modernise traditional kirana stores appear to be unlocking some serious value as well. ElasticRun, a kirana-tech startup that connects businesses to kirana stores, has raised $300 million in a new funding round led by SoftBank Vision Fund II, making it India’s latest unicorn. The $1.5 billion round valued the six-year-old startup. ElasticRun has more than tripled in value in the last ten months, making it India’s sixth unicorn this year, following MamaEarth, Fractal Analytics, LEAD School, Darwinbox,…