As fintech Cred diversifies, it is betting on video commerce and group buying
Cred, founded by Kunal Shah, is expanding into video commerce and group buying as part of its ecommerce offering under Cred Store, according to people familiar with the development. The Bengaluru-based unicorn, which is currently valued at $4.01 billion, has begun product work on these new offerings and is expected to launch the features later this year, according to a person familiar with the discussions who spoke on the condition of anonymity. According to an internal seller communication sent by Cred earlier this week, its team is “working on building…