Short video platforms using Instagram to increase fanbase
Indian short-video platforms that are looking beyond Tier-I India for the next set of users appear to be in a race to buy out Instagram influencers for exclusive content. Influencers with 100,000 to 500,000 followers may earn up to Rs 25 lakh per year on apps like MX TakaTak, Chingari, and Moj, which swiftly filled the void left by TikTok’s exit from India in June last year. “They have roped in multiple third-party agencies to do this,” said Praanesh Bhuvaneswar, founder and chief executive of influencer marketing platform Qoruz. “They’re…