Advertisers resume spending on ad campaigns to lure buyers !!
New Delhi: As lockdown across the country eases, advertisers have loosened their purse strings and resumed spending on ad campaigns to lure buyers. Within days of malls, shopping complexes and airports opening advertising spends have gone up, with volumes touching almost 30-40% of the pre-covid days, say top media buyers in the country. “Things are much better now as malls and several shopping complexes have reopened. In two weeks we expect more people to come put of their houses. July onwards things will be much better,” said Naveen Khemka, CEO…