Apple acquires classical music streaming service Primephonic

Apple announced the acquisition of Primephonic, a classical music streaming service On Monday, and the launching of a classical music app. Apple did not reveal how much it spent for Europe-based Primephonic, which confirmed its inclusion in the iPhone maker’s music service.

“We felt compelled to develop a streaming service that truly gets classical right—so that’s what we did over the last three years,” the Primephonic team said in the post. “But to fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide.”

According to the businesses, Primephonic will go offline on September 7, with users receiving six months of free Apple Music access.

“We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts,” said Apple Music vice president Oliver Schusser. “Together, we’re bringing great new classical features to Apple Music, and in the near future, we’ll deliver a dedicated classical experience that will truly be the best in the world.”

Apple Music will include Primephonic technology into a dedicated classical music app that will be released next year, according to the companies.

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