Apple likely to launch its own search engine to take on Google

Apple and Google are the two dominant forces that currently rule the market. The Cupertino-based behemoth may now compete with Google in another area dominated entirely by the latter, namely the search engine. No other search engine comes close to Google’s popularity, but Apple may soon make things tough for Google. According to sources, Apple is planning to launch a new user-centric online search. However, Apple intends to wait until January 2023 before launching the search engine.

Tech blogger Robert Scoble has detailed the list of things that Apple is expected to announce at WWDC 2023. He has predicted that Apple will launch a search engine that will take on Google. Now, this rumor is not new, multiple times Apple has been speculated about launching a search engine. “Oh, and a new search engine is coming too. Will Siri finally get “smart?” Hmmm,” he wrote in a series of tweets.

Scoble told TechRadar that the information that he has shared on Twitter is based partly on conversations with sources and partly on deduction. He also told the publication that WWDC 2022 will be the most expensive product launch of all time. He also said that the search engine will most likely be announced in January.

Apple is likely to release iOS 16, iPad OS 16, watchOS 16, and macOS 13. The much-anticipated Always-On Display (AoD) functionality is likely to be included in the forthcoming software version. Always-on screens are currently available from brands such as Samsung, OnePlus, and others, and Apple is anticipated to include them in the iPhone 14 line-up, which is set to ship in September 2022.

The iPhone 14 Pro models are rumored to have a refresh rate of 120Hz, while the new versions will apparently be able to alter the refresh rate between 1Hz and 120Hz, which will help preserve battery life. When the AoD function is active, the refresh rate is automatically reduced to 1Hz.

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