Nazara Technologies acquires 55 percent stake in adtech firm Datawrkz
Nazara Technologies, a gaming and sports media company, announced on Tuesday that it has acquired a 55% stake in Datawrkz, a programmatic advertising and monetisation company. The transaction will value the company at approximately Rs 225 crore, or approximately $30 million, based on its Ebitda performance in calendar year 2022. According to Nazara, the transaction will be completed in two instalments. In the first leg, it will acquire a 33% stake for Rs 60 crore, of which Rs 35 crore will be partially paid in cash and the remaining Rs…