SaaS startup Rocketlane bets on customer onboarding segment
Rocketlane, a Chennai-based software-as-a-service startup, said customer onboarding is becoming increasingly important for B2B companies selling to large customers, for whom a good onboarding experience is proving to be a boon in fast-paced growth environments, according to cofounder and CEO Srikrishnan Ganesan. Ganesan told that companies have begun investing in customer onboarding even before they invest in traditional customer success software. “This is a good indicator for us that this space is emerging fast and the budget is getting created.” Rocketlane is also seeing brisk registrations for an onboarding-focussed event,…