Actor Rana Daggubati ventures into Metaverse with his startup Ikonz
Rana Daggubati, a Telugu actor, has entered the Metaverse with Iknoz, a firm he co-founded with Indian American entrepreneur Abinav Varma. Ikonz seeks to use NFTs to introduce culture’s most iconic figures and IP into the Metaverse. Ikonz wants to increase IP aggression by bringing together half of India’s top entertainment IPs under one roof. This entails pursuing not only actors, athletes, and other public figures, but also social media celebrities, content providers, and even media companies that specialise in rights ownership. Rana Daggubati had earlier said, “As an IP…