GAISA Spotlights AI in Media: Revolutionizing Content, Credibility, and Consumption
Media leaders decode AI’s impact on content creation and trust Deepfakes and misinformation flagged as pressing ethical concerns AI seen as both a creative tool and a credibility challenge The session on “AI in Media: Reshaping Creation, Consumption & Credibility” at GAISA brought together prominent voices from the media and technology sectors to explore the growing influence of artificial intelligence across the media ecosystem. The discussion underscored how AI-driven innovations—ranging from content recommendation algorithms to automated editing, dubbing, and localization—are redefining both content creation and audience engagement. Emphasis was…