Apple sees a lot of potential in metaverse, CEO Tim Cook says company is investing accordingly
Tim Cook, the CEO of Apple, recently expressed his thoughts on the metaverse and related technologies. Cook told investors during Apple’s earnings call for the first quarter of 2022 that the metaverse holds “a lot of potential.” Apple is investing in technology to support this belief, according to Cook. Cook’s comments are one of the few indications of Apple’s attitude toward the metaverse. Yes, the company is working on its first-ever mixed reality headset, which will be released later this year. Cook, on the other hand, emphasised the widespread use…