Snapchat hits 100 million monthly users in India
Snap Inc announced on Wednesday that Snapchat has hit 100 million monthly users in India, attributing this rise to the app’s localization. The news was made at the second edition of “Snap in India.” According to the company, it has enhanced its offerings of local content through partnerships with key channels. Snapchat’s ‘Discover’ content area has 70 local Indian channels covering news, fitness, fashion, entertainment, and comedy, publishing premium content on Snap in 2021, an increase of more than 200 percent over the second quarter of 2020. “We don’t really…