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8 Marketing Metrics to Focus on in 2020 !!

Tracking your key marketing metrics is essential to running an accountable, effective marketing program. If you’re not measuring your performance, how can you know you’re on the right track? But then, extending from this, you also need to know what the right metrics are, in alignment with your broader business goals.  Are you keeping tabs on the right stats? What are the right data points to measure for your business? These days, there’s a heap of performance that measures you can keep tabs on, but in this post, I want to…

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Facebook is Adding a New Option to Switch Between Personal and Business Accounts in Messenger …..

Facebook’s looking to make it easier for Page managers to respond to message queries by adding a new,simple toggle which will enable switching between personal and business Messenger accounts. As you can see in the above sequence, now, when you tap and hold your profile picture in Messenger, you’ll be able to quickly switch to your business inbox instead. As explained by Facebook that “According to our research, over 90% of Facebook business admins already use Messenger to chat with friends and family, and we hear from many that they don’t…

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Digital is the Key to Unlock this Disruption !!

Mumbai: The Covid-19 pandemic has accelerated several global business trends in favour of digitalization & focussing on digital avenues and collaborating beyond boundaries will be the stepping stones for the global economy to climb out of this disruption, said the keynote speakers at ET Unwired Reimagining Business Series on Thursday. Sir Martin Sorrell, executive chairman, S4 Capital and founder WPP, said that India is in the midst of a shopping revolution. The multi-billion-dollar investments by Facebook and several others in the telecom-technology-commerce triple play of Jio Platforms show that. “People…

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RBI proposes upper age limit of 70 years for CEOs, whole-time directors of banks !!

MUMBAI: The RBI has proposed an upper age limit of 70 years for CEOs and whole-time directors of banks and a maximum term of 10 years for those belonging to the promoter group, as part of the exercise to improve governance in the banking sector. The discussion paper released by the Reserve Bank of India (RBI) on Thursday said that chief executive officers (CEOs) and whole time directors (WTDs) belonging to the promoter group should pass on the managerial leadership to professionals after 10 years .. “The upper age limit for…

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The Rise Of Data : Data Science , Big Data And Data Analytics For Seamless Buisness Operations !!

Data, a four-letter word is the forerunner of a digital economy. Structured & unstructured data through emails, financial transaction numbers, audio files, web pages, business documents, and social media messages are mined to harness intelligent insights. Data forms the core of AI-powered Machine learning models. You will be surprised to know that humans generate more than 2.5 quintillion bytes of data every day, broken to 1.7 megabytes in just a second. Research estimates that over 6 billion smartphone users are looking at some form of data, and over 50 billion…

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PoS Startup Innoviti Chases Profitability After Raising Series C !!

Bengaluru-based digital payments solutions startup Innoviti has raised an undisclosed amount in Series C funding from Netherlands-based FMO-Entrepreneurial Development Bank, along with existing investor US-based Bessemer Venture Partners. Rajeev Agrawal, CEO of Innoviti Payments, told Moneycontrol that this may be  company’s last funding round as it plans to generate cash from its books within 6-8 months. He also said that the company may only consider another fundraise if there’s an opportunity for acquisition or inorganic growth. The latest round is said to be all primary capital and had no secondary…

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Tech firms spot a big opportunity in India !!

A budget proposal to use technology to bring in changes in administration across sectors and deliver citizen services is expected to benefit Indian IT companies, helping them expand their domestic business and build models that they can take globally. “The intent shown by the government means that for the first time companies like Tech Mahindra will be able to build government, citizen and cyber security models in India and then take them outside, instead of it being the other way around,” CD Gurnani, CEO of Tech Mahindra, told ET. Indian IT…

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Pinterest shares techniques to help you make excellent video ads !!

If you’re scrambling for ideas to make thumb-stopping video content, Pinterest may have a few, okay , techniques to help you make video ads that stand out on the platform. Pinterest says that video views on the platform have increased threefold over the last year. To make your videos visually standout, Pinterest advises playing with perspective, white space, color, movement, motion, and depth to make your content feel alive. Pinners love video. In 2020, video views on the platform have increased more than 3x over the previous year. Unlike a…

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Apple patents socially-distant selfies !!

Apple has been granted a patent for software that creates socially-distant group selfies.Synthetic Group Selfies, as patent No. 10,672,167 describes them, it would allow users to generate selfies with numerous family members and friends residing at distant, separate locations. The selfie would be created using live or stored still photos and videos. The software would remove backgrounds, resize images and accommodate positioning in front or in back of other individuals as needed to arrange realistic group photos. Users would be able to modify the selfie at any time with stored video…

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BSNL 200Mbps 1500GB FTTH Plan Extended to More Cities !!

Bharat Sanchar Nigam Limited (BSNL), the state-owned telco, has extended its existing 1500GB FTTH plans to new cities in Tamil Nadu, after introducing it in only Chennai and Telangana circles earlier this year. The BSNL 1500GB Fiber-to-the-Home (FTTH) plan offers a speed of 200Mbps up to 1500GB data with unlimited local and STD calls to any network. After the FUP limit is reached, the speed reduces to 2Mbps. The 1500GB FTTH plan is also introduced in Bhawanipatna city in Odisha, as well as in Puducherry area also. According to a…

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