Social media platforms lost nearly $10 billion after Apple’s App Tracking Transparency Policy
Apple’s App Tracking Transparency Policy, which compels users to give applications permission to watch their online activity, cost social networking apps such as Snapchat, Facebook, Twitter, and YouTube approximately $10 billion in revenue according to an online research. Because of its scale, Facebook lost the most money in absolute terms when compared to other social media platforms. According to the survey, Snapchat fared the worst as a percentage of its business since advertising is tied to a smartphone. Apple’s App Tracking Transparency allows users to choose whether an app can…