Social

Indian short-video platforms that are looking beyond Tier-I India for the next set of users appear to be in a race to buy out Instagram influencers for exclusive content. Influencers with 100,000 to 500,000 followers may earn up to Rs 25 lakh per year on apps like MX TakaTak, Chingari, and Moj, which swiftly filled the void left by TikTok’s exit from India in June last year. “They have roped in multiple third-party agencies to do this,” said Praanesh Bhuvaneswar, founder and chief executive of influencer marketing platform Qoruz. “They’re…

PUBG: New State will be released for Android and iPhone on November 11. Krafton has revealed that PUBG: New State would be accessible in 200 countries, including India, simultaneously. The new trailer of the game features futuristic weaponry, vehicles, and a slew of thrilling battle royale elements. The news comes only days after Krafton began testing PUBG: New State in alpha and beta with a small group of gamers. “PUBG: New State inherits the core of the PUBG IP and will have a competitiveness in and of itself on the…

Facebook is starting to roll out augmented reality (AR) filters for Messenger group chats. This means that users will be able to create group conversations by combining filters and AR effects. The effects will soon be available for Instagram group chats as well. Users will be able to play multiplayer interactions with friends using group effects, making group video calls with filters a shared experience. You may view Group Effects by tapping the smiling face to access the effects tray and then selecting Group Effects after initiating a video call…

PayPal Holdings Inc (PYPL.O) has made an offer to buy digital pinboard site Pinterest Inc (PINS.N) for $45 billion, a combination that may herald additional financial technology and social media tie-ups in e-commerce. It would be the largest social media acquisition ever, surpassing Microsoft Corp’s (MSFT.O) $26.2 billion purchase of LinkedIn in 2016. The deal talks come as online consumers increasingly buy products they see on social media, frequently by following “influencers” on platforms like Instagram and TikTok. By acquiring Pinterest, PayPal would be able to take a larger share…

Following bans from Facebook and Twitter, former US President Donald Trump is launching his own social media network. Trump’s social media network will be named “TRUTH Social,” and it will “defy Big Tech’s tyranny.” The social networking app is expected to be the first initiative of the Trump Media and Technology Group (TMTG) after its merger with Digital World Acquisition Group, which is led by the former US president. “We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been…