Conversational messaging platform Gupshup acquires Active.Ai in all-cash deal
Gupshup, a conversational messaging platform, has paid full cash for Active.Ai, a conversational AI business. The financial information was kept under wraps. Gupshup, which provides businesses with conversational messaging services, expects the purchase to boost its customer experience solutions for banking, financial services, and insurance (BFSI) clients. Active is a Singapore-based company. Ai supports BFSI customers in 43 countries, including Axis Bank, Kotak Mahindra Bank, Tata Capital, and IndusInd Bank. The company claims to have facilitated more than 300 million audio, video, and messaging interactions. Gupsshup has made three acquisitions…