Mensa Brands acquires personal care brand Florona
Mensa Brands, a Bengaluru-based technology-led ‘House of Brands’ built for the e-commerce industry, announced today the acquisition of a majority stake in Florona, a personal care brand that primarily targets customers in the United States and Canada. So far, Mensa Brands has acquired 16 brands. Mensa Brands had previously acquired Estalon, High Star, Lilpicks, Folkulture, and Ishin, among others. Notably, when it raised $135 million in a Series B funding round in November last year, the startup became India’s fastest and the world’s second-fastest unicorn. Florona, founded by Aayush Gupta,…