SaaS firm Kovai.co charts product-led growth strategy for unicorn status
Kovai.co is aiming for unicorn status as the Software as a Service (SaaS) company pursues a product-led growth strategy, according to founder and CEO Saravana Kumar. With a leaner product portfolio, Kumar said the business is working on a customer success product — one of the fastest-growing product sectors in SaaS — that will be released this year. “We see huge potential for this product. On its own, it can reach $50 million annual revenue,” he said. He estimated Kovai.co to reach unicorn status, or privately held company with a…