EatFit, a cloud kitchen brand managed by the Curefoods startup, offers clients healthy eating options. With the country’s cloud kitchen space booming, the business appears to have found the right recipe for success.
Ankit Nagori, Founder, Curefoods, says that businesses in India have had an interesting journey over the last 18 months. The initial 5-6 months were particularly tough for consumer-facing brands such as EatFit. “People had to find ways to continue their business,” Ankit says.
Ankit says that at the peak of the COVID-19 pandemic, the startup was forced to close numerous cloud kitchens, a pattern that is now changing. EatFit is now available in four cities throughout India: Bengaluru, Hyderabad, Coimbatore, and Mysore, with plans to expand to Chennai, Mumbai, and Delhi.
Overall, the company operates 35 cloud kitchens in four locations, with ambitions to increase this number to 75 in seventy-eight cities over the following six months. In October 2020, EatFit was split off as a separate business from Bengaluru-based health startup Cure. fit.
So far, the company has raised $20 million in funding, plus $6-7 million in debt. “We’re in discussions with investors to fund $40 million, and we’ll be able to announce something in the next weeks,” Ankit adds. By the end of FY22, the company expects to have reached a run rate of $50 million in annualized revenue.
