Infinity Learn, the edtech startup of the Sri Chaitanya group, has purchased Don’t Memorise, a concept-based multilingual content platform, for an unknown sum. Don’t Memorise, which was founded in 2014, focuses on the K-10 market, specifically grades 6 to 10, and develops math and scientific material in English, Hindi, Marathi, and Bengali.
Mumbai-based Don’t Memorise claims to have 2.6 million YouTube subscribers and over 250 million views.
“While the organic growth continues to be strong for Infinity Learn, inorganic routes including acquisitions, is another pillar for growth and expansion. This will help Infinity Learn to increase its lead over its competitors in online space and traditional education institutes,” Infinity Learn founder-director Sushma Boppana said in a statement on Tuesday.
She explained that the purchase is about assessing complementarity and enhancing its position in the education technology (edtech) industry, rather than having a certain budget or number of targets.
“The acquisition of Don’t Memorise establishes content production expertise and complements Infinity Learn’s existing robust in-house content expertise. The acquisition will also provide additional opportunities for enhanced partnerships with the existing partners,” Infinity Learn CEO and President Ujjwal Singh said.