- Twitter’s verification program is all set to launch next week.
- Twitter will manually allot different Blue, Grey, and Gold check marks to organizations, governments, and Twitter Blue subscribers.
Twitter’s new verification program is set to return, albeit in a different color scheme this time. Elon Musk has announced that Twitter will assign different Blue, Grey, and Gold check marks to organizations, governments, and Twitter Blue subscribers manually. The decision to assign different colors to different accounts was made to address the issue of impersonation that arose following the initial rollout of the verification program. Several users who purchased the subscription plan impersonated famous people to mislead others. Soon after, the feature was removed.
Talking about the return of Twitter’s verification program, Musk said that Twitter’s program will launch on Friday next week. He elaborated saying that the companies will get a gold check mark, a grey check mark for the government, and a blue for celebrities or not.
“Sorry for the delay, we’re tentatively launching Verified on Friday next week. Gold check for companies, grey check for the government, blue for individuals (celebrity or not), and all verified accounts will be manually authenticated before the check activates.” Musk called the process painful but necessary.
When a user asked whether an individual verified as a public official or a paid subscriber will get the same blue tick, Musk replied by him saying that all verified individuals will have the same blue check. “All verified individual humans will have the same blue check, as the boundary of what constitutes “notable” is otherwise too subjective. Individuals can have a secondary tiny logo showing they belong to an org if verified as such by that org.” A longer explanation of how Twitter will verify individuals will follow soon.
As a Twitter Blue subscriber, you will get a Blue Tick of verification along with priority in reach and display on Twitter. All this is only if you are willing to pay $8 per month in the US or Rs 719 in India.
The initial Twitter Blue rollout led to a lot of unnecessary drama on the platform. The impersonators aped famous personalities and misled their followers. A Twitter user impersonating LeBron James, a basketball player, demanded a trade from the Los Angeles Lakers, which is a basketball team. As expected, many users were fooled by the tweet because it had a blue tick. Soon the account was suspended. A parody account of Jesus Christ too got a verification badge on Twitter.