Facebook “actioned” approximately 33.3 million content pieces across 10 violation categories proactively in India between June 16 and July 31, according to the social media giant’s compliance report released on Tuesday.
During the same time period, Facebook’s photo-sharing network, Instagram, took proactive action against about 2.8 million pieces across nine categories. Between June 16 and July 31, the company received 1,504 user reports for Facebook and 265 reports for Instagram through its Indian grievance mechanism, and the social media corporation replied to all of them.
“We use a combination of Artificial Intelligence, reports from our community and review by our teams to identify and review content against our policies. In accordance with the IT Rules, we’ve published our second monthly compliance report for the period for 46 days – 16 June to 31 July,” the spokesperson said in a statement
The pieces of content (such as posts, photographs, videos, or comments) where action has been taken for standard violations is referred to as ‘actioned’ content. Taking action may involve deleting a piece of content from Facebook or Instagram or notifying people about images or videos that are disturbing to them.
The proactive rate, which represents the proportion of all content or accounts acted on that Facebook found and identified using technology before people reported them, varied between 86.8 and 99.9 percent.
Large digital platforms (with more than 5 million users) will be required to submit monthly compliance reports detailing the specifics of complaints received and actions done in response to them under the new IT rules. The report must also contain the number of communication connections or information components that the intermediary has deleted or blocked access to as a result of any proactive monitoring performed using automated technologies.