Femtech startup healofy has secured $6.5 million in Series B fundraising led by Celestia Capital and current investor Omidyar Network India. Stride Ventures also provided $1 million in debt to Healofy.
From preconception through early parenthood, Healofy offers counselling and assistance to pregnant women. The platform also has a marketplace where users may purchase childcare items. The software also functions as a “women’s social network” for expecting and new moms.
“Across the top 20 Indian cities, one out of four women in early stages of motherhood access the Healofy app on a monthly basis,” said Gaurav Aggarwal, CEO and cofounder, Healofy.
“Healofy’s D2C portfolio helps mothers tap into the power of conversational commerce, learn from peers by exchanging experiences and product reviews while shopping on our platform. We are already processing over 50,000 orders per month and hope to benefit many more women through this key life stage,” added Aggarwal.
The startup’s direct-to-consumer (D2C) business takes a community-driven approach, with products offered suggested by a network of obstetricians and gynaecologists.