Digital media and lifestyle content platform ScoopWhoop has been acquired by Good Glamm Group, which is continuing its acquisition binge in the content and commerce space.
Noting that the New Delhi-based digital media platform caters mostly to men, Good Glamm group said that it will invest INR 500 crore in the men’s category over the next three years.
ScoopWhoop will continue to operate as an independent brand and media house under the Good Glamm Group, and its founders Sattvik Mishra, Rishi Pratim Mukherjee, and Sriparna Tikekar will remain in charge, according to a statement released from the company.
ScoopWhoop’s digital assets create 1 billion impressions each month and engage over 100 million people. The combination of Good Glamm Group’s commerce stack with ScoopWhoop’s content skills and digital reach among men strengthens the group’s D2C capabilities in the male grooming segment.
With this acquisition, the Good Glamm Group claims to have 3.5 billion monthly impressions and over 150 million unique users through its media division, which includes POPxo and ScoopWhoop.
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group said, “It’s a privilege to have Sattvik, Rishi, Sriparna join the Good Glamm Group family and have ScoopWhoop accelerate the Group’s foray into building a content-to-commerce platform for the burgeoning male grooming and personal care segment.”