Google launches Startup School India for early-stage products

Google has launched Startup School India, a Google for Startups initiative designed to organize startup knowledge into a structured curriculum and deliver it across a broad footprint.

The nine-week virtual program will include fireside chats with Google leaders and collaborators from the startup ecosystem, including fintech, direct-to-consumer (D2C), B2B and B2C e-commerce, language, social media & networking, and job search.

The curriculum will include instructional modules on topics such as developing an effective product strategy, diving deep into product user value, road mapping and PRD development, developing apps for the next billion users in markets such as India, and driving user acquisition.

“The Startup School is an excellent initiative to reach founders at scale in India. As more young, tech-savvy founders start to build their businesses, it’s important that the fundamentals of company-building are well thought to help the founders build for the long-term,” said
Gayatri Yadav, chief marketing officer, Sequoia India, and Southeast Asia, and one of the collaborators in the program.

The virtual program is designed to provide founders with opportunities to gain orthogonal insights from discussions about what makes an effective founder and formalizing hiring.

“Google has believed in giving back to the startup ecosystem and this initiative lives the spirit. After working with thousands of startups, they understand the need gaps, which they intend to bridge through their Startup School initiative,” said another collaborator Varun Alagh, who is the co-founder of Mamaearth.

The program, which is aimed at early-stage founders with a minimum viable product, offers the flexibility of a virtual curriculum and allows attendees to pick and choose which modules they want to attend.

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