Google has announced that it would reduce its Play store fees for developers following Apple.
Google has lowered the costs by 15%, the subscriptions app will no longer have to pay a 30%
share to the company. However, the changes will not be implemented immediately; the new
Play Store fees will take effect in January 2021. Google also announced that eBooks and on-
demand music streaming services will be subject to a 10% fee.
“To help support the specific needs of developers offering subscriptions, starting on January 1,
2022, we're decreasing the service fee for all subscriptions on Google Play from 30% to 15%,
starting from day one. For developers offering subscriptions, this means that first-year
subscription fees will be cut in half. We’ve already gotten positive feedback from our developer
partners on this change,” Google said in a blog post
Google also provides unique exemptions for eBook and music streaming apps. eBooks and on-
demand music streaming services, where content costs account for the majority of sales, will
now be eligible for a service fee as low as 10%, according to Google. The revised pricing
consider the economics of media content verticals and improve Google Play's usability for
developers and the communities of artists, musicians, and authors they represent. Google
created the Play Media Experience initiative earlier this year in order to encourage video, audio,
and book developers to contribute to the growth of the Android platform by building cross-
device experiences.
