Google Unveils AI-Generated Itineraries and Customisable Recommendations to Revolutionize Travel Planning

Updated: March 28, 2024, 09:14 IST


  • Google introduces AI-driven features to simplify travel planning.
  • Users can access AI-generated itineraries tailored to their preferences.
  • Customisable recommendation lists on Google Maps enhance the trip planning experience.


Embarking on a journey to a new destination often involves meticulous planning, from choosing flights to selecting accommodations and plotting out sightseeing activities. Recognizing the challenges travelers face, Google has announced innovative AI-driven features aimed at streamlining the trip planning process and enhancing the overall travel experience.

AI-Generated Itineraries: Google’s latest endeavor in travel planning leverages the power of artificial intelligence to provide users with personalised itineraries and trip ideas. Since the summer of 2023, Google Search has been harnessing generative AI to offer tailored travel tips, continually refining its capabilities over time. With access to an extensive database of over 200 million destinations, users can now access comprehensive travel reviews, photos, and recommendations directly from their devices.

Building on this foundation, Google is piloting a new generative AI feature within its Search platform, enabling users to create custom trip itineraries with the assistance of AI technology. Initially available to participants of the Search Labs program in the United States and in English, this feature empowers users to experiment with early-stage Google Search experiences and provide valuable feedback.

Drawing insights from a myriad of online sources and user-contributed content, Google’s AI algorithms curate personalised itineraries tailored to users’ preferences and interests. For example, users seeking a three-day excursion to Japan can receive a sample itinerary highlighting popular attractions, dining options, and travel accommodations, meticulously organised by time of day.

While these itineraries currently serve as guides without direct options for purchasing services or experiences, users have the flexibility to export their plans to Gmail, Docs, or Maps for seamless reference and sharing.

Customisable Recommendation Lists on Google Maps: In tandem with AI-generated itineraries, Google Maps is rolling out customisable recommendation lists in select cities, further simplifying the process of discovering the best dining venues, activities, and local attractions. These curated collections, categorised as Trending, Top, and Gems, cater to diverse preferences and interests, offering users tailored recommendations based on their preferences.

Moreover, users can create and share their personalised lists, fostering collaboration and facilitating group travel planning. By searching for a specific city in Google Maps and swiping up, users can access curated lists of recommendations from local experts and trusted sources, streamlining the trip planning experience.

Google’s innovative AI-driven features represent a significant step forward in reimagining travel planning, empowering users with the tools and insights needed to curate memorable and enriching travel experiences. As these features continue to evolve and expand, travelers can look forward to greater convenience and efficiency in planning their adventures around the globe.

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