Gupshup, a conversational messaging platform, announced the acquisition of Knowlarity Communications for an undisclosed sum on Wednesday. Knowlarity is a cloud communications company that offers services such as cloud telephony, contact centre automation, AI-powered voice assistants, and speech analytics.
The acquisition will help Gupshup establish itself as a strong player in the voice and video communications segment, as Knowlarity has over 6,000 customers in 65 countries.
“As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels”, said Beerud Sheth, cofounder and CEO, Gupshup.
Knowlarity’s revenue increased by 50% year over year, while international revenues outside of India increased by 100%. The company operates in the voice-based conversational engagement market, which is expected to reach $18 billion in total addressable market by 2024.
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