Gupshup, a conversational messaging startup, has launched a WhatsApp-based commerce solution that allows businesses to construct a digital “storefront” on the platform. Conversational journeys can be enabled at every point of the buying process, including pre-purchase, purchase, and post-purchase.
“As one of the earliest Solution Provider partners of WhatsApp, we have already helped thousands of businesses across the world go live on WhatsApp Business. Our knowledgeable sales and solutions teams, along with a network of global partners, help businesses accelerate their digital transformation,” explained Ravi Sundararajan, COO, Gupshup. “We are seeing strong demand for the new Commerce features and the early results for businesses are promising. This is certainly going to revolutionize the the way businesses conduct e-commerce.”
Gupshup can help a business manage the entire purchase process on WhatsApp, thanks to WhatsApp’s recently added commerce feature. This will also take advantage of Gupshup’s new 1-Click Bill Pay feature, which allows businesses to accept payments via WhatsApp and other messaging apps.
Businesses may create a product catalogue, use AI-powered chatbots to interact with customers, and guide them through the checkout and payment process. This allows businesses to promote their products and services through a structured experience that includes graphics and well-organized product information.
Gaurav Kachchawa, Chief Product Officer, Gupshup, said, “Our goal is to enable every business, large and small, to get started with commerce through WhatsApp quickly and easily as well as realize the full potential of this capability to transform their business.”