HR tech startup Sense increased its valuation to $500 Mn with a new financing round.

The San Francisco-headquartered startup has raised $50 million in its Series D financing round.

Sense focuses on catering to the blue-collar workers and helps firms manage the talent’s entire lifecycle at the firm.

Sense, an HR tech startup that assists some of the world’s largest staffing and recruitment agencies in finding and hiring talent on time, increased its valuation to $500 million in a new financing round.

The San Francisco-based startup has raised $50 million in its Series D funding round, according to the company. SoftBank Vision Fund 2 led the financing round, bringing the startup’s total funding to $90 million. The valuation has more than tripled in the six months since Sense closed its Series C round.

Hiring knowledge workers may take up to six months, but in “this world, where you’re hiring a warehouse packager, companies need him or her to join today,” explained Anil Dharni, co-founder and chief executive of Sense.

The vast majority of professional social networks and other recruitment platforms are currently designed to serve knowledge workers, he said. “But for people like Uber drivers and Amazon warehouse workers, such platforms are not relevant,” he said, describing the challenge.

The startup, which says it uses automation, artificial intelligence, and personalization in its screening processes, has courted over 600 customers including Amazon, Sears, Vaco, and Kenny that use the Sense platform to scale their hiring, he said.

In the last year, Sense has more than doubled its revenue and employee headcount. According to him, the startup now intends to expand Sense’s offerings in several markets, including Western Europe.

“We believe the critical nature of the Sense platform in enabling enterprise customers to find and hire quality talent faster has been clear. As it expands both nationally and globally, we have no doubt in their ability to positively transform how companies build great teams and compete,” said Sumer Juneja, Managing Partner of SoftBank Investment Advisers, in a statement.

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